It studies retained members
V2 looks at members who stay past day 90, builds personas, and uses that to shape targeting and messaging.
Skool News #74 Breakdown
Growth Boost V2 is learning who actually stays.
Skool says Growth Boost V2 is converting attention into customers better than V1, even though it has not scaled back up yet. The big shift: the system is getting smarter about retained members, variable bids, partner ads, and creative testing.
Source: Growth Boost V2: We're Cooking! | Skool News #74.
This is an independent Skool Nerds operator breakdown, not official Skool documentation.
Growth Boost V2 Engine
Better targeting, smarter bids, better creative loops.
D90
Research retained members
Core signal
BID
Variable bidding by group
Near real-time
ADS
Partnership + creator creative
Testing
Growth Boost is moving from “buy members” to “find durable customers.”
The important change is not just more ads. It is better understanding of who stays past day 90, why they stay, and what messaging attracts more people like them.
What V2 Changes
Skool described four major pieces of the new Growth Boost system.
Bids adjust by group economics
The system factors in price, trial conversion, retention, and Growth Boost percentage to decide how much it can bid.
Creator + Skool can outperform Skool-only
Collab-style ads, like creator profile plus Skool profile, tested better than ads coming only from Skool.
Uploaded ads may enter the test
Skool is testing whether creators can upload their own creatives and beat Skool-generated ads.
Better, but not fully scaled yet
V2 is reportedly more effective than V1, but not back to the same traffic scale yet.
V2 is not the end state
They compared Growth Boost to a rocket evolving over versions. Expect more rounds after V2.
D90
Day 90 retained members
The system is optimizing toward people who stay, not just people who click.
The operator insight
Your best customer is not the buyer. It is the buyer who stays.
Skool called out month one, two, and three churn as the danger zone. If someone stays beyond that, they are a stronger signal of what the community actually delivers. V2 uses those people to understand what makes the group valuable.
- What do retained members watch, use, and talk about?
- What pain or desire made them join?
- What value made them keep paying?
Growth Boost V2 Flywheel
The system is trying to close the loop between retention, targeting, bidding, and creative.
Operator map
The system is trying to close the loop between retention, targeting, bidding, and creative.
Find retained members
Look at who stayed past day 90 and what they valued.
Build personas
Use those retained customers to understand targeting and messaging.
Set smarter bids
Calculate what Skool can afford to pay for customers based on your group’s economics.
Test better ads
Run Skool ads, partnership ads, clipped content, and maybe creator-uploaded creatives.
Variable bidding
The slider now matters faster.
Skool said changing the Growth Boost slider can affect bidding on ad networks in near real time, roughly within an hour. Moving from 30 to 70 can dramatically change how much the system can bid for a customer.
30%Default mode
50%More aggressive
70%Maximum growth
Annual option
Annual pricing helps the machine.
Skool recommended offering annual plans with a 20-50% discount. More annual buyers means more upfront cash and naturally lower churn, both of which can make Growth Boost easier to scale.
- Annual plans improve cash collection.
- Annual buyers churn less frequently by design.
- Better cash and retention can improve ad economics.
Partnership Ads
The creator’s trust plus Skool’s distribution may beat Skool-only ads.
Creative test
The creator’s trust plus Skool’s distribution may beat Skool-only ads.
S
Generic platform ad
Good for broad reach, but it may not carry the creator’s existing trust signal.
N
S
Creator + Skool collab
Skool said the partnership version performed better in the early test.
What Operators Should Do Now
Skool was clear: do not sit around waiting for Growth Boost to save you.
Put your Skool link everywhere
Add it to YouTube, Instagram, and any social profile where your audience already pays attention.
Mention it in your content
Do not hide the community like a secret menu item. Talk about it and send people to the about page.
Improve your packaging
Cover image, description, and about page need to make the promise clear quickly.
Add annual pricing
Use a 20-50% annual discount so Growth Boost has better cash and retention signals to work with.
Start high if nothing is moving
If Growth Boost is not spending, a higher slider can help create room for ads to work.
Dial back once it works
When the machine starts producing, test your way back toward a more efficient balance.
Roadmap notes
Other platform updates
- Reviews are done, with a better default sorting algorithm coming.
- Languages shipped to 11 languages, including captions, transcripts, videos, Discovery, and UI.
- Global fast payouts now cover around 190 countries.
- Payment methods and currencies are still on the roadmap.
- Another secret project is coming.
School of the week
Specific niches keep winning.
- Grow Cycle: gourmet and medicinal mushrooms at home.
- Poop Scoop Millionaire: recurring income from pet waste cleanup.
- Set the Standard: Chris Bumstead’s fitness community.
- Spine Awakens: flexibility, spine elongation, and natural beauty.
Growth Boost V2 Readiness Audit
Use this before blaming the machine.
15 min checklist
Use this before blaming the machine.
- Is your group promise obvious from the cover image and first sentence?
- Do you have a clear annual option with a meaningful discount?
- Are you sending traffic from your own content to your Skool page?
- Does your about page show exactly who the group is for?
- Do retained members get a clear win in the first 90 days?
- Do you know why your best members actually stay?
- Can your social content be clipped into a strong ad?
- Have you tested starting the slider high, then dialing back?
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